reboot7: Scoble

Notes from Robert Scobles keynote speech at reboot7.

Why is blogging hot?

• The knowledge cost of publishing is way down thanks to the tools of today.
• Easy to publish to, easy to change. Self-publishing.
• Connecting with each other! Comments! Syndication! Two way
• Blogging is growing faster and faster, and will continue to grow due to Google.
  • Not on results page 1? You don’t exist.
  • More content => more inbound links => higher page rank
• Real time marketing conversation
• Conversation => human face on products
• Microsoft sees the value of direct user feedback via blogs/comments
• If your business opens up you will get feedback. If you listen to your customers you get user loyalty

Blogging pushes the membrane

• Blogging moves cultures. Corporate blogging can push corporate culture too hard, making the culture push back.
  • Corporate blogging needs support from top
  • Fear of negative feedback, fear of lacking control

“Blogging is a tree, not a forest”

• Don’t make money from blogging, make money because of blogging.

• Mapping is the new “thing”
  • With pictures, GPS, localizing

Whats next?

• Ease of publishing!
• Collaborative publishing

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